Evri is a platform that takes the fire hose of digital information and serves up what is relevant to you. This platform can really be applied to any area of interest, so SVP, Bob Morgan thought to explore his passion: sports. Our challenge was to design a second screen experience for sports lovers that fully leveraged the constant stream of aggregated content to enhance watching the game.
And by the way, we did all this work in less than two weeks. On your mark, get set, GO!
Competitive Assessment
Through a comprehensive analysis of the completely saturated competitive space, we were able to locate an opportunity for Evri's SportStream: engaged addicts. Passive information (e.g., stats, scores, and video) are certainly important in a second screen experience. However, the real opportunity was in more actively engaging in the game while watching it from the comfort of your home.
Customer Profile
Probably one of the biggest insights into our audience's behavior is their desire to be a part of the action. They may be watching the game at home, but they're participating, too: from yelling at the TV to texting with friends. And they want to be informed when they do reach out to others. Therefore, our app needed to allow them to participate in the game while keeping them abreast of what's going on in the rest of the sports world. Coming out of this, our most important design principle was "Make it easy for me to follow and be a part of the action."
Sketches
When designing the interface, our primary goal was to replicate the energy and excitement of the game and provide easy, one-tap ways for people to contribute to the action. We designed an interactive map that showed the level of activity hot spots based on the Evri stream of aggregated content. To really encourage participation, we wanted to provide immediate feedback that showed how their actions contribute to the overall energy of the game. We designed mechanisms for quick contributions that would post to Twitter or Facebook making the "noise" for their team louder. For those who didn't have time for typing, we created the notion of one-tap cheering that would immediately change the level of the "noise" meter on their device.
